Problem Solving People

“Resist the Usual” isn’t just our tagline. It’s how we think, create, and collaborate.

Resisting the Usual – Since 1996

How it all started

DESIGNTHIS! began in 1996, when Los Angeles creatives Kim Shaeffer and Amy Predmore traded city life for Napa Valley. They saw a unique opportunity: wineries were producing world-class wines, but their branding and systems weren’t keeping pace.

Both had been shaping their creative paths since high school—Kim in a print shop, learning the craft of production and the power of visuals, and Amy through her self-published gymnastics zine, discovering how design, writing and technology could connect people. Their shared drive to build something of their own sparked the idea for a studio that could help brands not just look better, but work smarter.

From their first winery projects to long-standing partnerships with Napa icons like Far Niente, Chateau Montelena, and Bouchaine Vineyards, that vision has guided them ever since.

What is DT good at?

Whether you have your branding set and need more hands on deck, or are planning your new business adventure, DT helps define and amplify through thoughtful strategy and stellar design and development.

Personal Service

Bespoke Team

Focus on Quality

DESIGNTHIS! is inquisitive, interested and responsive—partnering with us in developing and designing our look and feel and communication strategies for more than 21 years.

Keith Emerson

Vineyard 29